Cynthia has more than 20 years of experience working with brands in the CPG and travel industries. She has always been a visual person- as a child she identified people by the color of their shoes. She excels at the intersection of the creative and the analytical.
She is a Doer. She gets things done- through research, hard work, or finding someone with the answers. She thrives on projects and progress.
In 2021 Cynthia founded Sharing the Wander LLC which now includes Sharing the Wander, a travel site dedicated to traveling the world with kids and long term travel, as well as Porto Por Favor, with content and resources for expats and travelers in Northern Portugal. Along the way, she learned WordPress, took a deep dive into SEO and digital marketing, and built both brands from the ground up.
Travel has also been a constant throughout Cynthia’s career and personal life, from product development research in Paris, to trade shows in Nuremberg and factory visits in China. In her personal life, she has summited Mt. Kilimanjaro, explored Roman ruins in Jordan, camped out in the Australian outback, and traveled extensively with her family.
Cynthia spent five years as President of Matthews 1812 House, working to transform this specialty food manufacturer from a mail-order company into an efficient e-commerce company. She led a full website redesign and re-platform to Shopify, launched a wholesale division, and managed brand building across PPC, SEO, Google Shopping, Amazon, email, and social media.
Previously, as Creative Director at Mudpuppy, a subsidiary of McEvoy Group, she focused on brand strategy, creative direction, product development, licensing, and international growth for the toy and gift brand. She particularly enjoyed building partnerships with licensing agencies, retailers, distributors, and creative collaborators, including Joester Loria, Nelvana, and The Andy Warhol Foundation.
Cynthia is an experienced leader who has built and managed teams across creative, product, marketing, and operations. She is good at gathering input from different perspectives, keeping complex projects moving, and helping teams navigate change. She is also an optimist who stays calm under pressure, even during the holiday shipping rush.
Originally from Connecticut and now based in Portugal, Cynthia earned her B.A. in Art History from Yale University and her M.S. in Communication Design from Pratt Institute.