Brand Strategy, Integrated Marketing, Creative Direction & eCommerce
A Visual Storyteller and Brand Builder.
A Strategic Marketer and Digital Optimizer.
An Entrepreneur and Collaborative Leader.
Cynthia Matthews von Berg is a brand, creative, and digital marketing leader with experience across consumer products, CPG, eCommerce, travel, toys, food, and digital publishing. Her background spans brand strategy, creative direction, product development, SEO, licensing, partnerships, and digital transformation.
She has led brands through growth, new product launches, rebranding, channel expansion, and eCommerce development, combining creative thinking with performance data to guide decisions.
Extensive experience in brand strategy, creative direction, brand management and licensing for consumer products brands.
Increased sales by over 30% over three years through product diversification, broader price points, and international expansion for a global toy and gift brand.
Relaunched a specialty food eCommerce business on Shopify, resulting in an 85% increase in online sales.
Built digital commerce across Amazon, Google Shopping, email, social media, and eCommerce, while growing the email database 10x.
Managed 100+ product launches annually, including licensed and collaborative product lines with publishers and entertainment brands.
Built and manage two digital publishing brands using SEO, content strategy, analytics, affiliate marketing, and audience growth.
Get in Touch
cynthiamvonberg@gmail.com
+351 964 533 735 (PT) +1 347.513.5319 (US)